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  • Writer's pictureMaryanne McNeill


Today, 21 March, is #WorldDownSyndrome Day. A day to raise public awareness of a condition that affects about 6000 babies born each year.

It is about promoting inclusivity, encouraging advocacy, and raising funds to support those living with the disorder.

And how serendipitous that the official colours for World Down Syndrome Day are blue and yellow.

The colours the whole world is currently embracing 🤗

We really have come such a long way in terms of understanding. Many businesses now see the importance of being inclusive and operating with a social conscience. Not just because it is the right thing to do, but because customers now expect it. 🎯

Today people are very aware and increasingly concerned about social responsibility when it comes to corporate policies and procedures and the behaviour of firms.

They will not forget a company with a “profit at all costs” mentality. A company which does not consider its’ social and ecological footprint or community responsibility. 💰

And that negative perception will be very hard to shake.

Consumers expect a business to balance their commercial operations with activities that benefit society, be it on a local, national, or global scale. 👏🏻

And one pay back is the attracting of consumers who want to make a positive difference with their purchases. 💰

Social responsibility in marketing strategies can provide opportunities to benefit your community via supportive services and products.

This will result in more community involvement which in turn provides great PR that you just cannot buy.

You will have the opportunity to see first-hand exactly what is deficient in that community. By taking onboard community opinions you might then be able to come up with a plan to help improve the place you operate in. 🤗

Conscious Marketing is all about being active and having intent and taking the action necessary to see that through.

Why not use your business to make the world a better place⁉♥😊

A Nielsen report that surveyed 30,000 consumers in 60 countries also found that 66% of consumers were willing to pay more for goods from brands that demonstrated social commitment.

Even the beauty industry is onboard, as they should be.

Why should we miss out on seeing these beautiful souls in ads and on the catwalks? 💄

An amazing social enterprise hotel in the Blue Mountains – Hotel Etico – even has a live-in work and training programme.

The aim of which is to encourage people with intellectual disabilities who are interested in becoming hospitality professionals. 👏🏻

Participants are trained on-site and work with guests to build the confidence to go out into the world and live a more independent life.

I can only imagine how amazing the service would be, so I for one am keen to experience that.


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