YOUR ONLINE PRESENCE
Are you making the most of that marketing opportunity?
Because your competitor is!
Are you doing ALL you can to capture that market?
HOW your website can work for you.
Your website is your calling card. It tells the public who you are and what you stand for.
Your website does not need to be the biggest / brightest / most expensive or the most stunning. It DOES need to be easy to navigate and informative. That is, it must help the reader find the information they are looking for.
It needs to be relevant in terms of solving whatever issue your target market needs help with.
This is where content marketing comes into play. Does the copy on your site and on your social media platforms contain the correct keywords?
Your website should work hand in hand with your social media strategies and if targeted correctly this will help you rank well on search engines.
Your website, unlike a work of art, should not just be designed and then admired from afar.. it must be worked on and changed constantly in order to remain relevant in the eyes of Google.
This does not mean you must get a new website on a regular basis. It means the content on your website must be updated regularly.
Customers go online before heading to a bricks and mortar store. Not all want to purchase online, but they will research online.
55% of small businesses do not have a website!
Is yours one of them?
Request an obligation free quote to start building your digital presence, or to assess your current digital strategies.
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0425 266 945