Search
  • Maryanne McNeill

Don't Take My Word For It...

This may come as a surprise to many men, but women think differently 🙃


And on #InternationalWomensDay it’s important to note gender equality in the workplace and in the boardroom = an increase in profitability, performance, and productivity. 📈📊✔👩🏻‍💼👩🏻‍💼.


This diversity can push a company to even greater success.

But don’t take my word for it.





A 2020 Harvard Business Review found female managers fare better during times of crisis; adopt innovative and preventative measures at a faster rate than men and scored higher in motivating employees, taking initiative, developing others, and communicating powerfully.

This research has also shown that women tend to think for the collective whole rather than themselves. Women are shown to make more decisions that support the civic good, provide fair pay and benefits, and encourage honest and ethical behaviour.


In terms of a company’s bottom line 💲💰, it is a win/win there as well.


A report commissioned by the Bankwest Curtin Economics Centre (BCEC) and the Workplace Gender Equality Agency (WGEA) found that an increase in the share of female ‘top-tier’ managers by 10 percentage points or more led to a 6.6 per cent increase in the market value of Australian ASX-listed companies, worth the equivalent of AUD$104.7 million. 💲💰

If that is not enough to push companies to #BreakTheBias perhaps the urgency of climate change will. 🌦⛈🥵☀ 😥😿

#iwd2022 #contentcreationstrategy #copywriting #changingclimate #contentmarketing #digitalmarketing #contentcreationtips #contentstrategy #contentcreators #smallbusiness #contentmarketingtips #socialmediamanager

1 view0 comments