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  • Writer's pictureMaryanne McNeill

Content. Content. Content. Why is everything always about content?

Well, the answer is simple, content is everything – literally.



Your content is your:


Images – social media | blogs | website 🖼


Copy – what you write on your social media | blogs |

website ✍🏻


Videos – uploaded to your social media platforms |

blogs | website 📽


So why is content so important⁉


Because it tells customers what you do | why you do it | and why they should choose you over your competitors.


It gives you the opportunity to provide a solution to the problems your potential customers are trying to solve.



And if you can do that, you will get their attention❗❗



And when done well it WILL attract potential clients to you.


Content creation gives you the opportunity to produce SEO-rich subject matter by incorporating the keywords your customers use.


Ask yourself,

what is my

target market

actually asking Google?



Answer that and they will find you.



Creating mindful, targeted content also allows you to

“tell the world what you do and why you do it better than your competitor.”






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